Paul Finebaum To SEC Network Sends Strong Content Message
Yesterday afternoon news officially broke that ESPN had signed Paul Finebaum to a five year contract. The deal calls for 100 TV appearances a year and a simulcast of Finebaum's radio show on the upcoming SEC Network, set to debut in August of 2014.
It's a smart decision that fills up several hours of programming year-around on the upcoming SEC Network. Putting radio shows on television works pretty well already and is a cost-effective duality. ESPN pioneered the strategy in sports with multiple shows now airing daily and NBC and CBS have followed up on the decision, placing Dan Patrick and Tim Brando front and center on the NBC Sports Network and the CBS Sports Network. It would be a pretty big shocker if Fox didn't also have a radio show on television when FoxSports1 and FoxSports2 debut this August.
But the biggest aspect of this deal is the message that the SEC is sending to the college sports universe.
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