TCU is a small, private school that has only had a handful of students arrested for drug related offenses.

That all changed this morning.

Seventeen current TCU students were arrested along with four football players on coach Gary Patterson's squad.

Meaning, there are some angry parents out there.

Especially the parents who were already paying nearly $44k a year in tuition, room and board.

Seventeen student drug arrests is a massive number no matter what school you're talking about, but it's even larger when you consider that TCU has only 8,000 undergrad students and is, you know, a private Christian school that is one of the most expensive colleges in the country.

We're talking a drug crime ring of Wire-esque proportions that was the subject of a six month investigation. Students were charged with selling cocaine, ecstasy, marijuana, and prescription medication.

Remember when the SEC offered the Texas Longhorns the chance to join the conference, the Longhorns said no, and then Texas fans trotted out all sorts of reasons why it made no sense for the Longhorns to join the SEC? 

All of those reasons have slowly withered over the past year and change. The real reason why Texas didn't join the SEC was simple -- the Longhorns were scared of SEC competition. After all, if you can't even beat Oklahoma very often, how in the world are you going to beat eight or ten Oklahomas?

Yep, the Longhorns are bullies who turn yella when real competition shows up; they're softer than a ten gallon hat filled with water. 

If DeLoss Dodds had been in charge of Sam Houston's army in 1836, the slogan at the Battle of San Jacinto wouldn't have been "Remember the Alamo!", it would have been, "Viva Mexico!" 

Last week the college football universe was abuzz with news that Big Ten commissioner Jim Delany floated the idea for a four-team playoff with two semifinal games on campus.

With those public comments -- in conjunction with past SEC and ACC support for a four team playoff and recent Big 12 endorsement of the idea -- we're guaranteed a four team playoff by the 2014 season.

The BCS as we know it is finished. Indeed, one day explaining the BCS era to your kids will be as complicated as explaining using bloodletting to treat the sick. 

We should have seen this coming since SEC commisioner Mike Slive speaks very carefully in public. His pronouncements run behind the news; Slive only speaks publicly when consensus has arisen. By the time Slive publicly acknowledged support for a plus one at the BCS title game, I think private talk was already past that point.

Could Slive's talk of a plus-one consensus have served as a preliminary way to set the table for something greater that comes from another conference commissioner?

I think so.  

What was Slive's public reaction to Jim Delany's comments? This didn't get much public attention, but it was interesting -- a subtle shot that also hints of something more.

"I am pleased to hear there is renewed interest in the plus-one format, the same format we introduced for consideration in 2008," Commissioner Slive said. "There are many details that need to be considered and it is premature to be campaigning for any particular plus-one model. I look forward to the upcoming meetings with my colleagues."

Go parse his language.

"Any particular plus-one model."

Could it be there is actually a debate coming on something greater than a plus-one, an eight team playoff, perhaps?

As the SEC prepares to discuss what the future 14 team football schedule will look like, a large point of contention has been what will become of the traditional rivalries?

Already the laments have begun as Missouri and Texas A&M glide into the conference, but what of tradition, what of the rivalries?

Yesterday Georgia's athletic director had this to say on rivalries:

“Are we going to lose Auburn as a traditional rival?” McGarity said. “I don’t know. We haven’t had that discussion yet. It would be great for us to be able to maintain that. If you do that, you’re going to have only one rotator on the West. Does that get you through the other teams in the SEC West quicker? That’s what we’ve got to talk about.”

I think this handwringing is overplayed because as you'll see below, this isn't necessarily an either/or situation.

In the meantime, with an expansion to 14 teams the SEC's current 5-1-2 format -- five division games, 1 consistent rival from the opposite division, and two rotating games against the opposite division is no longer tenable.

What's more with the NCAA requirement that teams play every team in their division -- and continuing SEC uncertainty about whether or not to seek a rule change there -- means each team will be forced to play six division games. (There is also complete opposition to the idea of nine league games so that's not a feasible alternative). 

That means there are two easy schedule options that have been much discussed: six division games plus two rotating divisional opponents -- assuming a home/home series this means it would take 7 years to complete a full circuit in the SEC. (The better option here -- if this option was selected -- is to eliminate home and homes and just play a full circuit in 3.5 years before flipping and playing the other half of the series). 

The other option is six division games plus a consistent league opponent from the other division. But this would mean you have only one rotating opponent. Playing a home and home with that one rotating opponent would mean it would take 12 years to complete the SEC cycle. That is, the entire league cycle in football would not be complete until the SEC's television deal is up in 2023-24. Plainly, this isn't an option at all. Indeed, even with an elimination of the home and home requirement it would still take six years to play each team once.  

At long last a college football playoff is here.

Earlier this week in the Chicago Tribune Big Ten commissioner Jim Delany floated the idea of a college football final four with the two semifinal games on campus.

Northwestern athletic director Jim Phillips said: "The Big Ten is open and curious."

Which, as quotes go, sounds like what you used to dream every freshman coed would say when you asked her if she was in to making out with other chicks.

It's a brilliant idea, the on-campus playoff -- and girls making out -- but what would it actually look like?

And is Jim Delany, the ultimate in crafty negotiations, actually advocating for this position because it benefits the Big Ten more than other conferences?

Our radio show here in Nashville, 3HL, went to the Super Bowl last week and broadcast live from radio row. A big part of the job on radio row is booking guests. But given the vast number of stations this occcurs in a mostly haphazard fashion. Public relations staff attempt to get their clients on as many stations in as many different markets as possible, but those PR staff don't have any actual data to determine which stations are popular and which aren't.

Instead the size of the city is used as a proxy for how many people listen.

Then PR staff can brag that they got their clients on a long list of cities. But what if you go on stations in those markets that no one actually listens to? Then you've just wasted your time and your actual results are worthless.

Basically it's stupid and lazy to use the city that the show appears in to serve as a proxy for how many people are listening.

Lots of big city sports talk shows have relatively small listening audiences and lots of smaller cities have large audiences.

Ultimately, being on the largest station in a good-size market is better than being on the second or third -- and sometimes first -- rated station in a large market.

But where was the sports talk data to compare respective stations across the country?

That is, what sports stations really own their individual markets in the country? That data doesn't seem to actually exist. At least not in a way that's easily accessible.

Now that Trent Richardson, Marquis Maze, Dre Kirkpatrick, Brad Smelley, Josh Chapman, Courtney Upshaw, and Mark Barron are all professionals guess where did they decide to sell their autographs?

Yep, you guessed it, at T-Town Menswear, the place of business of disassociated Alabama booster Tom Albetar.

You'll recall that back in the summer Alabama kindly notified OKTC they had disassociated Albetar from the university and that none of the players had known their autographs were being sold by the former booster.

So it's an amazing coincidence that seven members of Alabama's 2012 class happened to show right back up at T-Town Menswear and cash in barely a week after their eligibility ended.

I mean, how could they ever have known that there was money to be made off their signatures at this store?

Last week OKTC brought you the news that a Tennessee Titan fan group was mounting a campaign to bring Peyton Manning to Tennessee.

Thanks to thousands of fan advertising dollars pouring in to the site, that campaign has officially begun.

Witness the billboard now up on I-65 North as you head in to Indianapolis.

"Hey Peyton, you're going the wrong way," the billboard says.

Starting today television ads will commence running on ESPN and ESPN 2 in Nashville.  

You can hear one of those ads directed to management below. 

In the immediate aftermath of last night's Super Bowl a drunken Giants fan taunted Gisele.

Let's go to CBS New York with a video that will shortly be viral.

“Eli rules!” exclaimed a fan after the game as Bundchen left her luxury suite at Lucas Oil Stadium. “Eli owns your husband!”

“You (have) to catch the ball when you’re supposed to catch the ball,” she snapped back. “My husband cannot (bleeping) throw the ball and catch the ball at the same time. I can’t believe they dropped the ball so many times.”

Come Sunday there's a good chance Super Bowl 46 will become the most watched television event in American history.

Many of you will be drinking.

Often, heavily.

Many of you will also be drinking heavily and Tweeting.

Just ask Colts owner Jim Irsay, that's always a great idea.

With that in mind -- thanks for the Tweet and email demands for a new drinking game you lushes -- we're off and running for Super Bowl drink. (Follow along during the game with the Twitter hashtag #superbowldrink